George P. Moschis and Anil Mathur (2007), Baby Boomers and Their Parents: Surprising Findings About Their Lifestyles and Well-Being, Paramount Publishing, Ithaca, New York.
George P. Moschis, Euehun Lee, Anil Mathur, and Jennifer Strautman (2000), The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents, Quorum Books, CT.
